Aims & Scope

GBPRR publishes research that improves understanding of organisations, markets, stakeholders and strategic communication in varied social and economic settings.

Areas of interest

• Management, strategy and organisational behaviour
• Marketing, consumer research and brand communication
• Entrepreneurship, innovation and small business
• Corporate communication, identity, reputation and legitimacy
• Public relations theory, practice and professional ethics
• Stakeholder engagement, community relations and corporate responsibility
• Media relations, digital communication and social platforms
• Crisis, risk and emergency communication
• Public affairs, advocacy and international communication
• Business communication methods, measurement and evaluation

A submission should offer a clear question, an appropriate method and a contribution beyond a single consultancy report or promotional campaign. Unsupported management advice and brand publicity are outside the journal's scope.